So you bought some radio time, did you?

Download our free Guide to Making Great Radio Campaigns, Great. Now That You've Bought the Time, What Are You Gonna Do for a Spot?

It's a primer

You don't have to be an expert, although this guide will show you how it's done. By explaining the best way to plan campaigns, choose stations, write and produce the commercials, you then can talk intelligently in radio people's language about how to best design your radio advertising. The Guide helps you to know the kinds of questions to ask, the kind in information you should be giving to your media reps and the people who will produce your ads, so that all the parts works.

It's the ad, stupid

The Guide's emphasis is on the most important, and most overlooked, part of the campaign: what you say, and how you say it. It shows you how to arrive at powerful and compelling selling ideas, and irresistible ways of presenting them on the air. You'll realize that it no longer makes sense to simple give your rep your newspaper or Yellow Pages ad. You'll learn from examples.

The Guide is interactive

Bookmark this page, because you'll find the samples noted in the guide. As we explain what to do and how to do it, you can listen to actual examples by clicking on the appropriate player below. You can also send the Guide (it's a PDF file) to friends whom you think might benefit. It's free and its fun.

The examples are here below