Who is the Socratic Duck? And why would I want to get a hold of him?

The Socratic Duck is a guy who believes that small businesses are where it's at in American business. He thinks that small businesses are as entitled to great thinking as the Fortune 500, perhaps more so. His name is Pete Presnal, and except for this bio, doesn't generally refer to himself in the third person.

So who is Pete Presnal, anyway?

He's someone who's been in the radio, advertising and marketing arenas since 1978 and has developed some pretty strongly held opinions about small businesses, their owners and managers.

As a 30 year veteran of the advertising and marketing wars, Presnal's spent the bulk of the last three decades working for radio stations and advertising agencies in his native Michigan, USA.

Presnal is dedicated to the proposition that a company and its marketing are one and the same.  Therefore, if you're in charge of figuring out how the company is going to make its money, you're also in charge of how to present that idea to the marketplace.  As the late, great management and marketing guru, Peter Drucker, said, "Business has only two functions -- innovation and marketing.  The purpose of a business is to create customers."

Presnal created The Socratic Duck to help small businesses innovate, then market the innovation.

The "Socratic" part comes from Presnal's love of the Socratic Method (or at least the idea of never being satisfied with surface answers in the pursuit of a client's sales and marketing aims).  The "Duck" part comes from a certain radio station general manager's habit of referring to her sales people as "sales ducks."

The resume stuff

Enough self aggrandizement

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