So...how's business?

You're here because you either own or run a small business, or you're in charge of finding and keeping customers for a small business, and want advice and counsel, and maybe some help in communicating with your customers.

Definitions matter

The Socratic Duck is about helping you define your company's core identity, create well defined, identifiable prototypes of your customers, and figure out how to communicate with each one so that they spend their money with you instead of your competitors.

There are important questions to ask

Our process will challenge you by wrestling with questions and issues you may have taken for granted.

Like, "Why you?"

Our mission is to help you clearly and compellingly communicate why somebody should drop their hard earned dollars with you instead of the schmo down the street.

Start someplace safe

Our involvement can be as simple as a second opinion, which we're happy to do free of charge, all the way to partnering with your company on a pay for performance basis...and several levels in between.

Ready?

How 'bout we start with some new ideas? ==>