So...how's business?

You're here because you either own or run a small business, or you're in charge of finding and keeping customers for a small business, and want advice and counsel, and maybe some help in communicating with your customers.

Maybe what's called for is a new idea...

The Socratic Duck is about helping you find the killer idea (most likely, it's already there in your company), and figure out how to communicate it so that your customers, even (perhaps especially) the ones you don't have yet, spend their money with you instead of your competitors.

There are important questions to ask...

Like, �What's the big idea?� And, �What market opportunity are you seeking to exploit?� And, �How in the world do you plan to compete?� It seems obvious, but getting the right answers to these kinds of questions really does give you an edge. Which begs yet another question: What are the right answers? (Notice the Socratic-ness?) SocraticDuck.com has a bunch of theory and some tools (all free for the asking) to help you get there. So...

How 'bout we start with some new ideas?

Here's to everything turning out ducky.