So...how's business?

You're here because you either own or run a small business, or you're in charge of finding and keeping customers for a small business, and want advice and counsel, and maybe some help in communicating with your customers.

Maybe what's called for is a new idea...

The Socratic Duck is about helping you define your company's core identity, create well defined, identifiable archetypes of your customers, and figure out how to communicate with each one so that they spend their money with you instead of your competitors.

Our process will challenge you by wrestling with questions and issues you may have taken for granted. Our mission is to help you clearly and compellingly communicate why somebody should drop their hard earned dollars with you instead of the schmo down the street. Which means we gotta ask...

..stuff like what's the big idea? And, what market opportunity are you seeking to exploit? And, how in the world do you plan to compete? It seems obvious, but getting the right answers to these kinds of questions really does give you an edge. Which begs yet another question: What are the right answers? (Notice the Socraticness?) SocraticDuck.com has a bunch of theory and some tools (all free for the asking) to help you get there. So...

...whaddaya say we get started?